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How to market a beauty brand to Gen Z

How to market a beauty brand to Gen Z in 2026: TikTok-first content, UGC seeding, and micro-influencer strategy that actually converts. Step-by-step playbook.

THContent TeamAug 26, 2026

How to plan a beauty brand launch event with press

Plan a beauty brand launch event with press that actually earns coverage in 2026 — press list, media kit, timeline, and the 48-hour follow-up rule.

THContent TeamAug 26, 2026

How to run podcast sponsorships for a beauty brand

How to run podcast sponsorships for a beauty brand in 2026: pick the right shows, negotiate CPMs, brief hosts, and track sales with codes that actually work.

THContent TeamAug 26, 2026

How to rebrand a legacy beauty brand

How to rebrand a legacy beauty brand in 2026 without losing existing customers: audit equity, sequence channels, and migrate loyalists the right way.

THContent TeamAug 26, 2026

How to negotiate retail terms with Sephora and Ulta buyers

How to negotiate retail terms with Sephora and Ulta buyers in 2026 — margin floors, MAP policy, chargebacks, and co-op terms that protect your margin.

THContent TeamAug 26, 2026

How to launch a beauty brand into Sephora

How to launch a beauty brand into Sephora in 2026: DTC proof, clean beauty compliance, buyer pitch, and the 90-day launch marketing plan that holds shelf space.

THContent TeamAug 25, 2026

Retail marketing for beauty brands entering Sephora

Retail marketing for beauty brands entering Sephora in 2026: which channels earn Buy, Consider, and Skip verdicts for sell-through after launch day.

THContent TeamAug 25, 2026

Best loyalty program strategies for DTC beauty brands

Ranked: the best loyalty program strategies for DTC beauty brands in 2026, from tiered VIP points to referral and SMS-triggered drops, each with a clear verdict.

THContent TeamAug 25, 2026

Wholesale marketing for beauty brands

Wholesale marketing for beauty brands in 2026: what retail buyers actually want, top channels to prioritize, and what to avoid before your next reset.

THContent TeamAug 25, 2026

How to launch a haircare brand into Ulta

How to launch a haircare brand into Ulta in 2026: compliance, DTC proof, PR, and the buyer pitch that actually gets a meeting and holds the shelf.

THContent TeamAug 25, 2026

YouTube marketing for beauty brands

YouTube marketing for beauty brands ranked for 2026: long-form tutorials and creator seeding win, Shorts-only strategies lose on search discovery.

THContent TeamAug 24, 2026

How to build a referral program for a beauty brand

Build a referral program for a beauty brand in 2026: reward structure, tracking windows, launch sequence, and fixes for the six most common failure points.

THContent TeamAug 24, 2026